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How Disney Built Americachevron_right
S01E04: Now Available in StoresAmidst financial troubles, Disney hires an ingenious marketing whiz who helps them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey becomes the first celebrity face to grace a cereal box and from there, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world.
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Air Date:
May 19, 2024
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